Social media has transformed fashion and our closets—but not always for the better. For many women, it’s created confusion and pressure, stripping away the clarity of their personal style.
If you’re like the women I work with, you often see other successful women online who seem to put together effortlessly chic, distinct looks—and you wonder, How do they do it? Why does it feel so much harder for you?
There’s an unspoken pressure to always look “polished.” To conform to trends like quiet luxury or chase quick-hit viral looks just to stay relevant. Inspiration is powerful—when it aligns with your authentic style. But copying a look just because it’s “on trend” or because you can’t articulate your own style? That’s when dressing stops being personal and starts to feel like a costume.
Trends like quiet luxury, capsule wardrobes, and others are, in many ways, marketing tactics. They come with rigid rules and an all-or-nothing mentality designed to prompt your next purchase—but in the long run, they can limit your expression and dilute your individuality.
What we all want is this:
I've finally figured out this piece of embodying a woman who appears as successful on the outside as she is on the inside. That used to feel so elusive.
When you conform blindly, you silently kill what makes you unique and powerful. Authentic style starts when conformity ends.
So, take inspiration—but don’t let it dictate your choices. Instead, ask yourself:
Why am I drawn to this look or trend?
How does this outfit make me feel?
Which elements truly feel authentic to me?
Use your answers to build a wardrobe that reflects you—your personal style, your life, your power.
Here’s an example:
I worked with a client who runs a seven-figure business and commands any room she enters. She’s intentional, powerful, and effortlessly cool—but her wardrobe wasn’t fully aligned with that presence.
When I showed her the inspiration photo below, she said, “I love this—but it feels out there for me. Maybe I can try it.” That hesitation was the exact reason she hired me.
Together, we explored what she loved about the look: the effortless cool, the intentional vibe, the balance of power and comfort. The exact pieces weren’t her—so we recreated the look in a way that fit her lifestyle and essence.
Effortlessness isn’t about accident—it’s about intention.
xx,
Are you ready to be intentional with your personal style? Apply to work with me here.